Are you interested in digital, but don’t understand how it connects to your campaign work? Want to know more about the nitty gritty of digital organizing? Maybe you’re a comms person who needs to brush up on your digital skills. #1u Digital is a training program of the AFL-CIO intended to certify you to be a labor digital ninja! Spearheaded by the AFL-CIO, it’s open to anyone in the labor movement who wants to organize workers online with excellence.

There are three levels of certification; click on the one that makes sense for you.

The following skills are need to join Beginner level certification:

  • Anyone, regardless of skill level, is welcome to join these trainings
  • Getting Buy In
    Tue, May 07, 2013, 3:00 PM - 4:00 PM EDT (Eastern Daylight Time)

     
    • How Your Organization Joins The Digital Conversation- A basic overview of why you should invest in digital, how to talk about it to your employees or supervisors, and how to measure its impact so you get results.
    • Trainer: Nicole Aro, Digital Director, AFL-CIO

  • Social Media 101
    Tue, May 14, 2013, 3:00 PM - 4:00 PM EDT (Eastern Daylight Time)
     
    • A basic overview of social media tools, especially Facebook and Twitter, and some best practices for implementing a social media program for your organization.
    • Trainers: Jackie Tortora, AFL-CIO and Danielle Hatchett, AFL-CIO

  • Facebook 101 Breakout
    Wed, May 15, 2013, 3:00 PM - 4:00 PM EDT (Eastern Daylight Time)
     
    • For the folks who are just getting started- we'll walk through step-by-step how you create a Facebook account and give you some tips to start loving social media.
    • Trainer: Jackie Tortora, AFL-CIO

  • Email Best Practices
    Tue, May 21, 2013, 3:00 PM - 4:00 PM EDT (Eastern Daylight Time)
     
    • How to write a great email, including step-by-step instructions for email content production, as well as basic best practices around subject lines, frequency, and case studies of “good” and “bad” email.
    • Trainer: Chris Stergalas, Working America

  • Design 101
    Tue, May 28, 2013, 3:00 PM - 4:00 PM EDT (Eastern Daylight Time)
     
    • An intro to the elements that comprise effective design. We'll teach you how to make better compositions by using solid design principles, and will help non-designers collaborate & communicate more effectively with graphic designers. *Please note: this is not a software training.
    • Trainer: Sarah Baker, NOI
    • Additional resources provided by Sarah

  • Twitter 101 Breakout
    Wed, May 29, 2013, 3:00 PM - 4:00 PM EDT (Eastern Daylight Time)
     
    • For the folks who are just getting started- we'll walk through step-by-step how you create a Twitter account and give you some tips to start loving social media.
    • Trainer: Danielle Hatchett, AFL-CIO

The following skills are need to join the Intermediate level certification:

  • Successful completion of the Email Best Practices workshop
  • Successful completion of the Social Media 101 workshop
  • Successful completion of the Getting Buy In workshop
  • If you are a communications/digital professional for a union and you think that you should bypass any of these to be eligible for certification, email Jess Morales at the AFL-CIO to talk through your individual needs.
  • Social Media 201 Twitter
    Tue, Jun 04, 2013, 3:00 PM - 4:00 PM EDT (Eastern Daylight Time)
     
    • A deeper exploration into Twitter, including lists, hashtags, chats, and other campaign applications. We'll show you how to take your account to the next level and begin building a real community. -- Best Practices 201
    • Trainer: Doug Foote, Working America

  • Social Media 201 Facebook
    Tue, Jun 11, 2013, 3:00 PM - 4:00 PM EDT (Eastern Daylight Time)
     
    • A deeper exploration into Facebook, including edgerank, creating graphics, multiple postings, and targeting. We'll show you how to take your account to the next level and begin building a real community.
    • Trainer: Chuck Westover, AFSCME

  • Online to Offline
    Thu, Jun 13, 2013, 3:00 PM - 4:00 PM EDT (Eastern Daylight Time)
     
    • Learn how to use all the tools in your toolbox, including online and field integration, how to tell stories online, and tips and tricks for smooth integration.
    • Trainer: Jess Morales, AFL-CIO

  • Photography Best Practices
    Tue, Jun 25, 2013, 3:00 PM - 4:00 PM EDT (Eastern Daylight Time)
     
    • A how-to training that will show you how to take a great photo, discuss what makes a photo compelling, simple photo editing and tools, and where to show off your work.
    • Trainer: Eric Ming, NOI

The following skills are need to join Advanced level certification:

  • Successful completion of the required Beginner and Intermediate training tracks
  • If you are a communications/digital professional for a union and you think that you should bypass any of these to be eligible for certification, email Jess Morales at the AFL-CIO to talk through your individual needs
  • Social Media 301
    Tue, Jul 09, 2013, 3:00 PM - 4:00 PM EDT (Eastern Daylight Time)
     
    • Now that you know Facebook and Twitter, it's time to learn about the rest of the channels you can use, like Instagrm, Pinterst, Flickr and Tumblr. We'll go over what audiences make sense for which channels, how to get started, and best practices for each of them.
    • Trainer: Kevin Cheng, Union Plus

  • Video Best Practices
    Tue, Jul 16, 2013, 3:00 PM - 4:00 PM EDT (Eastern Daylight Time)
     
  • Email List Management
    Tue, July 23, 2013, 3:00 PM - 4:00 PM EDT (Eastern Daylight Time)
     
    • Take your email list to the next level, including list segmentation, imports and exports in Salsa, basic testing, and data hygiene.
    • Trainer: Beth Allen, CWA

  • Online Ads Best Practices
    Tue, Jul 30, 2013, 3:00 PM - 4:00 PM EDT (Eastern Daylight Time)
     
    • Getting started with online ads, including how to create a budget, where to get your ads place, creative and design elements, and how to measure success.
    • Trainer: Asher Huey, AFT

  • Social Media 401
    Tue, Aug 6, 2013, 3:00 PM - 4:00 PM EDT (Eastern Daylight Time)
     
    • Infographics and Memes: How to create great memes, tips for creating shareable content, and rapid response with memes on social media.
    • Trainer: Sarah Burris

  • Email Analytics
    Tue, Aug 13, 2013, 3:00 PM - 4:00 PM EDT (Eastern Daylight Time)
     
    • A basic introduction to email analytics, including reading Salsa reports, audience predictions, why you need to do it, and how to set up a basic A/B test in Salsa.
    • Trainer: Beth Allen, CWA

  • SMS Text Best Practices
    Tue, Aug 20, 2013, 3:00 PM - 4:00 PM EDT (Eastern Daylight Time)
     
    • Getting started with text, including best practices for how to build a list, recommended vendors, how to determine when text is appropriate, and case studies.
    • Trainer: Rachel LaBruyere, AFL-CIO