#1u Digital is a training program intended to give you the skills to be awesome at digital technologies and platforms, equipping the labor movement and our allies with cutting-edge techniques and best practices in digital advocacy. Spearheaded by the AFL-CIO Digital Strategies Department, it’s open to anyone in the labor movement (and our friends!) who wants to organize and advocate for workers online with excellence.

  • Why Digital?

    Tuesday, June 3, 2014, 3–4 p.m. EDT (Eastern Daylight Time)

    • If you’ve heard about “social media” or “e-activism” but aren’t sure what all that means, this is the training for you. We’ll go over why digital is worth the investment of time and resources for labor organizations, how it can support your work and how to make time for it in the midst of your busy schedule.
    • Trainer: Nicole Aro, Digital Director, AFL-CIO

    [Video coming soon!]Take the SurveyGet the PPT

  • How To: Make A Facebook Graphic

    Wednesday, June 4, 2014, 3–4 p.m. EDT (Eastern Daylight Time)

    • If you’ve ever wondered how all the awesome graphics you see on Facebook are made, but weren’t sure where to start, join us! We’ll go through how to make a graphic from start to finish using free programs and throw in some best practices to help you get started.
    • Trainer: Doug Foote, Social Media Associate, Working America

    Watch the Video Take the Survey Get the PPT

  • How To: Use A Hashtag on Twitter

    Thursday, June 5, 2014, 3–4 p.m. EDT (Eastern Daylight Time)

    • #whereismyhashtag is a question we hear all the time at the AFL-CIO. If you’re a Twitter newbie, this quick and specific training will give you the ins and outs of hashtags: how to start one, why it’s useful and how to track the impact of a hashtag.
    • Trainer: Emily Tao, Communications Director, and Molly Katchpole, Communications Outreach Coordinator, IATSE

    Watch the Video Take the Survey Get the PPT

  • Office Hours: Social Media
    Monday, June 9, 2014, 2
    –4 p.m. EDT (Eastern Daylight Time)
     
    • Any question, any platform, no matter how small—we’re here to answer it. Wondered how to change privacy settings on Facebook? Interested in how to buy Twitter ads? Not sure if Instagram is worth it? We’ve got answers and advice!
    • Experts: Danielle Hatchett, Social Media, AFL-CIO Digital Strategies, and Kevin Eitzmann, Digital Director, New York AFL-CIO

    [Video N/A for this session]Take the Survey[No PPT for this session]

  • Online Tools for Collaboration POSTPONED (We apologize for the inconvenience—this training will be rescheduled as soon as possible)
    Tuesday, June 10, 2014, 3
    –4 p.m. EDT (Eastern Daylight Time)
     
    • With the number of apps, extensions, blogs and tips floating around, you might not even know about the great tools available to you. In this training, we’ll go over online tools that help with collaboration and time management. In particular, we’ll talk about the many, many ways Google Docs can make the life of communicators much easier.
    • Trainer: Jess Morales, Senior Digital Strategist, AFL-CIO Digital Strategies

    [Registration coming soon!]

  • How to Write Great Recruitment Emails POSTPONED (We apologize for the inconvenience—this training will be rescheduled as soon as possible)
    Wednesday, June 11, 2014, 1:30–2:30 p.m. EDT (Eastern Daylight Time)

     
    • For folks who want to write great emails, especially for meetings, canvassing/labor walks, phonebanking and events. We’ll show good examples and share best practices for recruitment emails, and talk about the ways you can motivate people to participate in your actions.
    • Trainer: Jess Morales, Senior Digital Strategist, AFL-CIO

    [Registration coming soon!]

  • Strategy for Digital Campaigns POSTPONED (We apologize for the inconvenience—this training will be rescheduled as soon as possible)
    Thursday, June 12, 2014, 3
    –4 p.m. EDT (Eastern Daylight Time)
     
    • In this training, we’ll take you step by step through thought process to plan your digital campaigns, including how to identify “moments” in your campaign, how to anticipate challenges and events that might come up, and how to map your work to know where you land in the larger progressive movement.
    • Trainer: Rachel LaBruyere, Deputy Director, Digital Strategies, AFL-CIO 

    [Registration coming soon!]

  • How to Create a Twitter Account POSTPONED (We apologize for the inconvenience—this training will be rescheduled as soon as possible)
    Tuesday, June 17, 2014, 2–3 p.m. EDT (Eastern Daylight Time)

     
    • For the folks who are just getting started—we’ll walk through step by step how to create a Twitter account and give you some tips to start loving social media.
    • Trainer: Danielle Hatchett, Social Media, AFL-CIO Digital Strategies

    [Registration coming soon!]

  • How to Livetweet An Event POSTPONED (We apologize for the inconvenience—this training will be rescheduled as soon as possible)
    Wednesday, June 18, 2014, 3–4 p.m. EDT (Eastern Daylight Time)

     
    • Twitter can be a great tool to share the story of an action or event, especially when you want to tell your story even when all your supporters aren’t able to participate firsthand. Livetweeting event takes skill, Ninja-like hand-eye coordination and a few handy tips from our trainers.
    • Trainer: Cathy Sherwin, Midwest Field Communications Coordinator, AFL-CIO

    [Registration coming soon!]

  • How to Write Better Newsletters POSTPONED (We apologize for the inconvenience—this training will be rescheduled as soon as possible)
    Thursday, June 19, 2014, Time 1–2 p.m. EDT (Eastern Daylight Time)

     
    • Newsletters take our time, attention and resources—this training will cover ways to maximize the impact of your newsletter.
    • Trainer: TBD

    [Registration coming soon!]

  • Office Hours: Email
    Monday, June 23, 2014, 2–3:30 p.m. EDT (Eastern Daylight Time)

     
    • Any and all questions about email are welcome. Our trainers will be ready to help you through sticky problems, answer questions about Salsa or even help you get started.
    • Experts: Andy Richards, Digital Strategist, AFL-CIO, and Beth Allen, Online Communications, CWA

    Get the MP3Take the Survey[No PPT for this session]

  • Best Practices for Running a Facebook Page
    Tuesday, June 24, 2014, 2–3 p.m. EDT (Eastern Daylight Time)

     
    • You have a Facebook page set up, but how do you get supporters to look at your page? We’ll go over best practices for posting content and share ways to make sure folks see your stuff and get your page in tip-top shape.
    • Trainer: Karen Hickey, Communications Director, Wisconsin AFL-CIO

    Watch the VideoTake the SurveyGet the PPT

  • Best Practices in Understanding Email Analytics
    Wednesday, June 25, 2014, 2:30–3:45 p.m. EDT (Eastern Daylight Time)

     
    • Once you send out an email to your list, that’s just the first part—it’s critical to understand what happens next and what those numbers all mean. We’ll go over specifics right in Salsa to show how analytics can give your program a boost.
    • Trainer: Evan Sutton, Digital Director, AFT

    Watch the VideoTake the SurveyGet the PPTGet Evan's Power Calculator

  • Using Hootsuite to Manage Social Accounts
    Thursday, June 26, 2014, Time 1–2 p.m. EDT (Eastern Daylight Time)

     
    • Your organization has a Facebook, a Twitter—and sometimes many! Hootsuite makes it easy, so this training will focus on how to use Hootsuite to manage your accounts and make it easier to post consistently.
    • Trainer: Danielle Hatchett, Social Media, AFL-CIO

    Watch the Video Take the Survey Get the PPT

  • Email Best Practices
    Tuesday, July 1, 2014, 2–3 p.m. EDT (Eastern Daylight Time)

    • How to write a great email, including step-by-step instructions for email content production, as well as basic best practices around subject lines, frequency and case studies of “good” and “bad” email.
    • Trainer: Lee Anderson, Digital Strategist, AFL-CIO

    Watch the Video Take the Survey Get the PPT

  • Getting Started on SMS/Mobile 101 POSTPONED (We apologize for the inconvenience—this training will be rescheduled as soon as possible)
    Tuesday, July 1, 2014, 3–4 p.m. EDT (Eastern Daylight Time)
     
    • If you've ever thought about adding an SMS component to your organizing or campaigning efforts and just didn't know where to start, this training is for you. We'll talk about best practices and strategy to mobilize your mobile audience.
    • Trainer: Rachel LaBruyere, Deputy Director, Digital Strategies, AFL-CIO

    [Registration coming soon!]

  • FAN 101
    Wednesday, July 9, 2014, 1–2 p.m. EDT (Eastern Daylight Time)
     
    • You have a life and getting into an office to phone bank can be tough sometimes. This overview to our Friends and Neighbors (FAN) virtual phone bank tool, will show you how to use the tool to call voters from your own Facebook friends list on the races that matter right from your own home.
    • Trainer: Lee Anderson, Digital Strategist, AFL-CIO

    Watch the Video Take the Survey Get the PPT

  • Getting Your Organization on FAN
    Wednesday, July 9, 2014, 2–3 p.m. EDT (Eastern Daylight Time)
     
    • The Friends and Neighbors (FAN) virtual phone bank tool decentralizes phonebanking and is a great way to lower the barrier of entry for your volunteers. That will mean better results for your campaign efforts. Sign up for this training to take a look under FAN’s hood and learn how to get a FAN campaign for your own organization.
    • Trainer: Lee Anderson, Digital Strategist, AFL-CIO

    [Video coming soon] Take the Survey Get the PPT

  • RePurpose 101
    Thursday, July 10, 2014, 2:30–3:30 p.m. EDT (Eastern Daylight Time)
     
    • No one deserves to be rewarded for what they do more than our activists. Sign up for this training to learn about an awesome, exclusive program that rewards activists and volunteers with the ability to take ownership of progressive political and organizing campaigns.
    • Trainer: Lee Anderson, Digital Strategist, AFL-CIO

    Watch the Video Take the Survey Get the PPT

  • FAN 101 POSTPONED (We apologize for the inconvenience—this training will be rescheduled as soon as possible)
    Wednesday, July 23, 2014, 2–3 p.m. EDT (Eastern Daylight Time)
     
    • You have a life and getting into an office to phone bank can be tough sometimes. This overview to our Friends and Neighbors (FAN) virtual phone bank tool, will show you how to use the tool to call voters from your own Facebook friends list on the races that matter right from your own home.
    • Trainer: Lee Anderson, Digital Strategist, AFL-CIO

    [Registration coming soon!]

  • Getting Your Organization on FAN POSTPONED (We apologize for the inconvenience—this training will be rescheduled as soon as possible)
    Wednesday, July 23, 2014, 3–4 p.m. EDT (Eastern Daylight Time)
     
    • The Friends and Neighbors (FAN) virtual phone bank tool decentralizes phonebanking and is a great way to lower the barrier of entry for your volunteers. That will mean better results for your campaign efforts. Sign up for this training to take a look under FAN’s hood and learn how to get a FAN campaign for your own organization.
    • Trainer: Lee Anderson, Digital Strategist, AFL-CIO

    [Registration coming soon!]

  • Intro to Graphic Design
    Wednesday, July 23, 2014, 1:30–2:30 p.m. EDT (Eastern Daylight Time)
     
    • An intro to the element that comprise effective design. We’ll teach you how to make better compositions by using solid design principles, and will help non-designers collaborate & communicate more effectively with graphic designers. **Please note: this is not a software training.
    • Trainer: Sarah Baker, NOI

    Register

  • RePurpose 101
    Wednesday, July 24, 2014, 1–2 p.m. EDT (Eastern Daylight Time)
     
    • No one deserves to be rewarded for what they do more than our activists. Sign up for this training to learn about an awesome, exclusive program that rewards activists and volunteers with the ability to take ownership of progressive political and organizing campaigns.
    • Trainer: Lee Anderson, Digital Strategist, AFL-CIO

    Register

  • FAN 101 POSTPONED (We apologize for the inconvenience—this training will be rescheduled as soon as possible)
    Wednesday, July 30, 2014, 1–2 p.m. EDT (Eastern Daylight Time)
     
    • You have a life and getting into an office to phone bank can be tough sometimes. This overview to our Friends and Neighbors (FAN) virtual phone bank tool, will show you how to use the tool to call voters from your own Facebook friends list on the races that matter right from your own home.
    • Trainer: Lee Anderson, Digital Strategist, AFL-CIO

    [Registration coming soon!]

  • Getting Your Organization on FAN POSTPONED (We apologize for the inconvenience—this training will be rescheduled as soon as possible)
    Wednesday, July 30, 2014, 2–3 p.m. EDT (Eastern Daylight Time)
     
    • The Friends and Neighbors (FAN) virtual phone bank tool decentralizes phonebanking and is a great way to lower the barrier of entry for your volunteers. That will mean better results for your campaign efforts. Sign up for this training to take a look under FAN’s hood and learn how to get a FAN campaign for your own organization.
    • Trainer: Lee Anderson, Digital Strategist, AFL-CIO

    [Registration coming soon!]

  • RePurpose 101
    Wednesday, July 31, 2014, 2:30–3:30 p.m. EDT (Eastern Daylight Time)
     
    • No one deserves to be rewarded for what they do more than our activists. Sign up for this training to learn about an awesome, exclusive program that rewards activists and volunteers with the ability to take ownership of progressive political and organizing campaigns.
    • Trainer: Lee Anderson, Digital Strategist, AFL-CIO

    Register

  • Going Viral: Giving Your Video Or Image The Best Shot
    Tuesday, August 5, 2014, 2:30–3:30 p.m. EDT (Eastern Daylight Time)
    • Social Media is absolutely one of the best ways for unions to communicate with members on their level. But how do we reach people using Facebook, Twitter, and other platforms? The key is content, headlines, and images that makes people want to click and share. Come and see how the professionals do it!
    • Brandon Weber, AFL-CIO Workonomics Curator at Upworthy.com

    Register

Trainings will be announced soon
Trainings will be announced soon

If you would like to view our previous #1u Digital trainings, click here:

Previous Trainings